Problem: Skybags launched a new set of bags targeted at trekkers. The challenge at hand is to figure out how to break into the trekking market.

Solution:
We took the bags and created artwork on them that resembled the routes of some iconic trekking trails from India, but with a twist. The trails were hand-painted in the style of Indian Rajasthani miniature art, and three such iconic trekking trails were featured on different bags. These bags were then placed on billboards, complete with actual route markers, to help people navigate and ensure they don’t get lost during their adventures.

Result: Skybags became a trusted adventure brand, blending culture, art, and exploration, sparking media buzz and social engagement.